General information · Not legal advice
Large marketplaces run intellectual property programs that let rights holders report listings. They are built to act on clear, accurate reports, and to protect sellers from false ones.
What marketplaces usually need
- Proof of your rights. For counterfeit and trademark reports, most programs ask for a registered trade mark number. Some accept other evidence for copied photos or descriptions, under copyright instead.
- The listing addresses, one per item, not a link to the seller’s whole shop.
- Why it infringes, in plain facts. For example: “uses our registered word mark in the title and our product photos”.
- A statement you make in good faith, often under penalty for false reports. Only the rights holder or an authorised agent should make it.
Counterfeit or just competition?
Not every similar product is a counterfeit. A competitor selling a similar item under its own brand, or someone reselling genuine goods, is often allowed. If you aren’t sure, get advice before reporting. A report against a lawful seller can harm them, and it can be held against you.
Registering a trade mark
In Australia, trade marks are registered through IP Australia. A registered trade marks attorney can advise on what to register and in which classes. Registration takes time, so start before you need it.
When you’re ready, send us the listings and we’ll check what each marketplace needs.